Wild guess (as no plant visible, just a flower) - Senecio Something like that: File:Fireweed flowers (16215873112).jpg - Wikimedia Commons
Indicating where geographically photo was taken and whether it was a cultivated or wild example could help narrow down the possibilities a bit. Otherwise there are many thousands of sunflower family plant species, with in addition to this picture lacking a view of the growth habit and leaves it not being possible to discern details of the composition of the flower head that can be significant within this family.
