Yesterday, as I read my Sunday paper, I came across an ad for the discount grocery store Aldi. My eye was caught by a phal, advertised for sale at $9.99. (5-inch pot.) That part was fine...but the copy beneath the photo began with the bold-face heading: Just Add Ice. Over the past few months I have noted the mention of this procedure several times here on the Forum. Experienced orchid fanciers know enough to NOT DO THIS, but folks with their first orchid follow this instruction and subsequently wonder what is wrong with the poor frozen phal. Ice cubes might be OK tossed onto a flowerbed in the summertime, but ice cubes placed directly upon the exposed roots of an orchid are going to create negative---if not deadly---results. From whence did this pernicious idea arise? Is it some kind of plant-industry conspiracy: hey, if we get all these people to kill off these orchids, they'll go out and buy more? At the very least, it is insulting to the plant purchaser. Instead of printing some USEFUL INFORMATION on orchid culture on those plastic plant-stick thingeys, it sure seems to me that the growers think that the consumer is so lazy and ignorant that plant care must be reduced to the simplest action possible. Guess we can't handle watering, or misting, or begin to comprehend the phrase 'bright curtain-filtered sunlight'! I am both mystified and horrified by this seeming trend. I don't understand it, and feel powerless to stop it. To anyone reading this, I implore you: Keep your ice cubes in your beverage---NOT ON YOUR ORCHIDS!!!