Identification: Looks neat, what is it?

I just purchased this plant for it's looks. It had no tag on it when purchased telling what it is. I have looked on the Internet without success. The berries on the plant are not quite a 1/4 inch in diameter.

Thanks for the help

 

Pincushion plant or in latin Nertera granadensis. a member of the rubiaceae or coffee family

http://davesgarden.com/guides/pf/go/1342/

 

Thank you for the quick reply. I have now found several sites on the care of the "pincushion plant". It sounds like it may be a challenge to keep it alive.