I understand from Vertrees that this upright plant is more often known in Europe as "Atropurpureum Novum" or "Roscoe Red." I happened upon this plant two years ago, and last year (2006) it wasn't outstanding. This year, however, it seemed to come into its own (it's a 3-year old tree, about 4 feet tall). It leafed out deep intense red and once the leaves unfurled, it showed a bright medium red color. As the spring progressed, the leaves became a bit lighter, with just a touch of orange. In the autumn, it's a brilliant red of an intensity that almost hurts one's eyes. I like Novum because it's a different red from most other acer palmatums. This photo was taken April 29, 2007, and the tree is in bright direct sunlight from late morning until mid-afternoon each day.