http://www.google.com/search?hl=en&...38,d.aWc&fp=4a5697caae89c672&biw=1162&bih=556 A protea I believe. Leucospermum cordifolium?
It's a Leucospermum but not cordifolium. It looks more like Leucospermum praecox. There are quite a few cultivars and hybrids that are similar.