Identification: What's it called?

Can someone identify this beautiful bush for me? I seem to ask all the ones that don't know either!
Thank you.

 

Looks like Kalmia. Possibly Kalmia latifolia. Common name Calico bush.

http://en.wikipedia.org/wiki/Kalmia_latifolia

http://www.google.co.uk/images?um=1...+pink&btnG=Search&aq=f&aqi=&aql=&oq=&gs_rfai=

http://www.google.co.uk/imgres?imgu...-gb:IE-SearchBox&rlz=1I7SUNA_en-GB&tbs=isch:1

 

Looking at the websites you kindly provided...that's what it is! Thank you very much for your (late night) answer!

 

Nothing else looks like it, even other species in the same genus.