This street tree in Kitsilano (Vancouver) is densely covered in huge bracts with knock-your-socks-off pink colouring. The tree photo just misses showing a pile of dead wood that might or might not have come from this tree, but it certainly seems very healthy. I had thought the pink dogwoods were 'florida', but now I see that some are 'kousa'. Is it clear which this is? I read that Cornus kousa 'Beni Fuji' has the deepest colouring, but those bracts are supposed to be narrow, and these are not at all narrow.
Apart from the different flowering times, Eastern dogwood produces blunt bracts and Kousa pointed. The common pink Kousa is 'Satomi'; there is uncertainty about how other introductions made under other names differ, with some of them appearing to be re-namings of 'Satomi'. There's also the Rutgers hybrid dogwoods, which have been making appearances on Seattle streets. I don't think this particular tree is one of them, but if any are being sold in Canada you may encounter these also. http://agproducts.rutgers.edu/dogwood/varieties.html