Welcome saltcreep00. It looks like Helichrysum bracteatum. Commonly known as everlasting flower. They come in many different colours. Hmmm! It appears to have had a name change to....Xerochrysum bracteatum! http://www.google.co.uk/images?q=He...&source=og&sa=N&hl=en&tab=wi&biw=1247&bih=496 http://www.google.co.uk/imgres?imgu...&ndsp=10&ved=1t:429,r:0,s:57&biw=1247&bih=496 http://www.google.co.uk/images?q=Xe...&source=og&sa=N&hl=en&tab=wi&biw=1247&bih=496 http://en.wikipedia.org/wiki/Xerochrysum_bracteatum