What's revolting about a breeding program to enhance the vanilla flavour already present in a strawberry variety? I think that strawberrry with vanilla would be a good combination, and I would definitely be interested in trying it out, even though strawberries are already my favorite fruit.
Taste with a hint of vanilla sounds intriguing to me. I'd like to try it too. I don't think they set out to breed for the two compounds mentioned in the article but came upon it by chance. Here's a video of this variety found in the link below: UF/IFAS Strawberry Varieties
The Medallion variety seems interesting, but it is an early "short day" (June-bearing) variety from Florida. So, it might not grow very well in this area and might never be available here; and I prefer to grow day-neutral varieties. But, if is ever available, I'll give it a try; and I'll also be looking for a future variety with more vanilla flavour.
The video does say that yields tend to be low where the weather is more cloudy - it's as if he was saying "do not try these in British Columbia". The June bearing 'Sweet Sunrise' that I liked so much last year did not seem nearly as sweet or tasty this year.