Images 1 & 2 show Daboecia cantabrica 'Aba'. It comes in other flower colours that you can see at http://www.botanicalstockphotos.com/photos-daboecia-936.htm . Images 3, 4 & 5 show a Francoa, probably F. ramosa. You can see it and the other commonly grown species, Franco sonchifolia, at http://www.botanicalstockphotos.com/photos-francoa-1205.htm .
I love and traced the Franco sonchifolia via the RHS who have nursery links, many thanks hortiphoto!! oo....excited, now to buy it, or the seeds.